Guides
Sales playbooks for SEO agencies.
Practical advice for the part of the SEO sale that doesn't get written about — pitching, discovery calls, objection handling, the process from lead to close, and how to get clients in the first place.
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The SEO sales playbook
A single overview connecting all of these guides — the process, the pitch, the script, the tools. The fastest way to read the whole playbook end-to-end.
The SEO sales process
10 min read
Seven stages from lead to closed retainer, with realistic conversion benchmarks and time estimates per stage.
SEO sales pitch examples
11 min read
Three annotated pitches across three contexts — cold-call, discovery, proposal close. With line-by-line breakdown of what each line is doing.
The SEO sales script
12 min read
Word-for-word script for the whole 30-minute discovery call. Opening, questions, findings, price, close.
The SEO sales presentation template
9 min read
A seven-slide deck that closes more often than the typical sixteen-slide deck. Slide-by-slide breakdown.
SEO objections and how to handle them
10 min read
Word-for-word responses to the seven objections you will hear most: "we tried it before," "too expensive," "AI will kill SEO," and four others.
SEO sales tools
11 min read
The minimum-viable stack: pitch intelligence, rank tracking, technical audit, CRM, scheduling. Twelve tools, with prices.
How to get SEO clients
12 min read
Seven channels for getting SEO clients, ranked by realistic ROI. What works at each stage, and what to skip.
How to pitch SEO services to local businesses
9 min read
A concrete framework for the first 60 seconds of a discovery call — what to lead with, what to back up with data, what NOT to say.
The SEO discovery-call checklist
7 min read
Twelve questions to ask every prospect before you propose work — what they actually answer tells you whether to pitch retainer or project.
How to explain AI Visibility to a client
6 min read
Most prospects have never thought about whether ChatGPT names their business. How to bring it up without sounding like a hype merchant.
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