Local Pack
The local pack is the block of three local business listings, shown with a map, that Google displays for searches with local intent like "coffee shop near me."
Also called the map pack or 3-pack, it is prime real estate for local businesses — the three results shown pull directly from Google Business Profiles and typically capture the majority of local clicks and calls.
Local pack ranking is driven by relevance, distance, and prominence, and leans heavily on a complete, active Google Business Profile. As Google AI Overviews expand, the pack sometimes appears below them, which is why local businesses now need both map-pack and AI visibility.
Frequently asked
How do you rank in the local pack?
Optimize and actively maintain your Google Business Profile, keep NAP (name, address, phone) consistent across the web, earn reviews, and build local relevance and authority.
Related terms
A Google Business Profile (GBP) is the free business listing that powers a company's prese...
Google AI Overviews are the AI-generated summaries Google shows at the top of many search...
AI share of voice is the percentage of AI answers in a category or market where a given bu...