Google Business Profile
GBPA Google Business Profile (GBP) is the free business listing that powers a company's presence on Google Search and Maps, including its name, hours, reviews, photos, and location.
Formerly Google My Business, the GBP is the single most important asset for local visibility — it feeds the Local Pack, the map, and the knowledge panel. Completeness and activity matter: profiles with accurate categories, hours, photos, and steady reviews outperform neglected ones.
A profile that is incomplete, unclaimed, or inconsistent with the rest of the web is one of the fastest wins an SEO agency can point to in a pitch.
Frequently asked
Is Google Business Profile the same as Google My Business?
Yes. Google renamed Google My Business (GMB) to Google Business Profile in 2022. They refer to the same listing.
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